Just Drink Your Milkshake: How belief shapes... well, most everything.

I have some very, very cool friends.

A recent acquaintance is Dr. Alia Crum,   who KB and I met the other day over burgers and sushi at 5 Napkin Midtown. She is responsible for a downright fascinating study about our perception of food, and the effect that has on how our body reacts to it.

In other words: How you think about your food can make it better (or worse) for you. 

NPR did a feature on it recently:

http://www.npr.org/blogs/health/2014/04/14/299179468/mind-over-milkshake-how-your-thoughts-fool-your-stomach

Coolness.

On why I'm a moonshiner at heart. #MapleSyrup #BOOZE

I was raised in the Upper Peninsula of Michigan on a large parcel of land full of mature hardwood trees, mostly maple.  When I was about 8 years old or so, my Dad drilled a hole in the trunk of one of those trees, hammered in a tap, and stuck a bucket underneath. Later that month he'd made a huge mess, and about a half gallon of maple syrup. And then just a few years later, it was a fully fledged business:

Craft beverages can mean many things to many people - and in the Upper Peninsula of Michigan in early April, it means Maple Syrup! The Guys make a fly-by past a family operation that does far more that put flavor on pancakes - they share in a way of life; simple, hard work out in the woods that creates a sweet treat for everyone.

This business is essentially distilling at heart, only distilling sugar instead of alcohol. Thus, I believe that it's no surprise that I have a rather healthy obsession with Craft Beverages (check out: The Happy Hour Guys).  

My folks still make syrup, on a different parcel in the U.P. - and every year I do everything I can to lug 5 gallon buckets through the snow.

Di, Johnny and Joe join Barb and Ted at the Ludhaven Sugarbush in April 2013. Since Jimmy couldn't be there, we made this.

The lesson? Find your Craft. Find it, practice it, and share it.